Ait prize (English abbreviation Idea - Tops) is sponsored and hosted by Chinese interior design network and three Chinese authoritative academic institutions , Tsinghua university academy of fine arts, Central academy of fine arts and Tianjin academy of fine arts. It ‘s intended to build the world's most thoughtful and influential design award, an award be presented in December every year. 

As a grand ceremony in "city of design" Shenzhen's annual festival, Idea-Tops has been strongly supported by Shenzhen municipal government. The "city of design" promotion office of Shenzhen, its Municipal Bureau of Culture, Sports and Tourism and Futian District People's Government jointly act as the organizer of the awards ceremony, through UNESCO to promote in the world’s "creative Cities Network", aiming at to based on ”city of design” to make a high-level stage to show designers’ talent for the global design community every year. In order to maintain and expand the influence of the award in China, even in the world, Idea-Tops needs to have a systematic and rigorous brand strategy and framework for its activities.

As the sixth "city of design" grant by UNESCO, Shenzhen has made the creative design industry as a pillar industry of the urban development, through setting the world's most influential professional design awards, gathering the world first-class designers and their design work and creating an ambitious development blueprint for the "city of design". Idea-Tops award provides such a platform, to promote the Chinese design strength. But based on China (Shenzhen) international cultural festival of the interior design, Idea-Tops still has a little shortage in the activities of its brand promoting strategy, and operation mechanism. So NPFE presents company helps to arrange the framework of activities and plan strategies during the commercial promotion period thus to highlight this award’s unique value successfully and set the honor for this industry. Meanwhile we make a proper plan for the implementation during the prophase, metaphase and later phase of the activity to make the award have a complete information spreading system.   

The 2011 Idea - Tops award received 1596 design works from home and abroad, they contented for Idea-Tops award in 12 categories such as hotel office space, residential space, commercial space, cultural space, etc. Its international degree and competitiveness was stronger than usual. Works from Switzerland, Britain, Italy and Hong Kong, Taiwan and Macao were over hundred pieces. At the same time, the award ceremony for the high-profile Idea - Tops international space design award in 2011 was held successfully on December 16 in Shenzhen Futian Shangri-la hotel. 

With sustaining and in-depth promotion of Idea-Tops award, along with the increasingly wide extension range, we have the reasons to believe that the idea, value, responsibility and mission advocated by Idea-Tops award will get more social awareness.