The project is given priority to amorous feelings of yunnan tone for high-end western restaurant. Through in-depth discussion about natural environment in yunnan province, local conditions and customs, NPFE spread agency finally determined to use “Yi lan Xiang”, a plant abound in Yunan as the restaurant’s name. 

In yunnan, girls from the dai nationality like to use this flower to make strings and put them on their hair knots, while Buddhists put them in the holy water bowl to worship Buddha. The aroma of "Yi lan xiang" is full-bodied, aromatic. Named after "yilan", it represents the food has full-bodied and good flavor, also it means a holy and good wish. Its english name is Aroma,means sweet smell. Aroma, it sounds soft and easy to read. Also it spells simply and the pronunciation lasts long. When reading it we can feel lasting appeal. The transliteration is also rich in Chinese characteristics in yunnan. 

On the design of the brand, we use style-changed English words, putting the gentle elegant concept in it and pay attention to the color, flavor and smell. Gradually we combine western food refined with yunnan's amorous feelings, therefor giving a beauty with quietly elegant.