TONI&GUY, established in London in 1963 by Giuseppe and his brother Gaetano Mascolo, has developed its own magazines and the salon TV, “Toni and Guy TV” in Britain, as well as hair salons and study centers all around the world. The international top hairdressing brand has been well-known to celebrities and elites as a fashion trend. 

This time, the flagship store of TONI&GUY Southern China, Shenzhen Mixc store, fully entrusts NPFE to design the brand visual application system with a high quality and international brand image that maintains TONI&GUY’s British characteristics and its fashion influences and also highlights the uniqueness in Chinese market.

After understanding and analyzing the market situation and industry characteristics, NPFE bases the distinctive brand visual application system on the aesthetic habits of TONI&GUY’s target consumers, international popular fashion elements, and individualized industry characteristics.