The position of the project is: a commercial complex of the young, fashion and happiness. We use the word " JOYOUS " here to cleverly combine these concepts together. “JOYOUS” has the meaning of happiness, love, activeness. We named it after the word " JOYOUS " as its core to spread the happy experience to every one of us. 

Joyous Plaza, name after the feelings of consumers, pay attention to the construction of atmosphere, in a way full of affinity to infect with consumers. The visual design emphasizes the atmosphere rendering, using happy people, dancing music and the edge of the streamline to make a happy castle, simple but dynamic, accurately foil out the integral temperament of Joyous Plaza.