The name “Shangzuo Hui” takes the meaning that we treat everyone as our guests of the honor. Putting the word ”Shang” first to emphasis the commercial style of the club. “Shang” is a expression of respect. In ancient, “Shangzuo” is for those VIPs. The NPFE presents company intends to create a calm and tough business environment for this brand at the beginning of the project, thus making guests have an high- level commercial experience of being honored and respected.
The visual design uses Chinese elements as a prototype, mixes traditional Chinese etiquette about receiving guests inside and then turns the abstract concepts into a presentation of graphic languages.
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