The project is the only one among the projects in Fuxian lake scenic spot which uses the theme of seafloor as the restaurant’s theme. The Fuxian lake assembles many treasures . the ancient city which is sleeping in the bottom of Fuxian lake is always a holy land for lovers of exploration. Its scenery is beautiful and there are a lot of fishes. NPFE integrated various considerations, tried to express the beauty of the fuxian lake and the fantasy undersea world in its brand, decides to name it “Yee Cui” to reflect the gathered treasure under the sea.

Yee, has a meaning of brilliance ; Cui means ancient treasures and extraordinary things. 'yee' and 'strange' sound approximatively. Yee Cui   can depict the underwater scenery and the abundance of products while at the same time,  it gives prominence to depict  the bottom of the sea and the mysterious world there, making people desire. Its English name is Fairyland, refers to paradise, the fantasy better place. During the progress of choosing names, we focus on the ancient city ruins under the lake and the restaurant’s environment. 

Overall design is like a shell, we make the threads on the shells apart, gradually reduced them to a simple concept of graphics, therefore to  foil out of the restaurant's noble temperament and mystique.