In 1987, the large comprehensive cosmetic chain institution, Mermaid was established.

For 25 years, Mermaid has mainly provided weight loss services based on the meridian theory in the traditional Chinese medicine (TCM), as well as TCM cosmetology, body care, and physical therapy services. Enhanced by a competent and well-trained technical team who has gained many patented technologies in TCM meridian field, Mermaid enjoys a certain market basis and brand reputation in the cosmetic industry. 

During the rebranding in 2012, on the basis of the TCM meridian culture, NPFE put forward the core concept that “Beauty comes from health” for the new brand image oriented towards meridian, beauty, and vitality. Meanwhile, NPFE comprehensively optimized the brand image through brand recognition and consumers’ experience of brand personality, thus promoting the new brand to the national market maturely.