Mission Hills Golf Club, established in 1992, stretching over 20 square kilometers between Shenzhen and Dongguan, has finally developed, with the successive investment of HKD 5 billion from the Smart Hero (Hong Kong) Group, into the world's largest golf complex accredited by the Guinness World Records.

Under Mission Hills’ direct brand effects, the client hopes to upgrade its own high-end golf clothes and equipment brands and open high-end flagship and franchised stores, so as to rank among the mainstream and high-end golf auxiliary product brands. Considering the current market situation and Mission Hills’ special demands, NPFE sets the strategy of channel marketing followed by redesigned products and brand, by which Mission Hills can base the strategic and brand planning, tactics landing and other integrated communication strategies on its existing resource extension capacities, to systematically shape its own golf clothes and equipment brands as well as franchised stores.

For the visual positioning of the brand, on the basis of the core strategy, precise analysis, and consumers’ aesthetic orientation as well as their relevant recognition of Mission Hills, NPFE finally presents a unique, clear, strongly extensible, and highly recognizable image, “GO”. This image represents youth, fullness, flexibility, dynamic, fashion, and certain elegance in shape, color, and style, conveying endless unique fun of golf with much imaginary space. Meanwhile, on the basis of Mission Hills’ constant elegant, positive, and pleasant style, NPFE incorporates the concept of “Arousing your life” into the brand theme, thus clearly differentiating Mission Hills from other golf brands with the unique marketing aesthetic style.